The story of Allbirds began when Tim Brown noticed a gap in the market for high-quality, eco-friendly footwear. Inspired by the natural beauty of his homeland, New Zealand, he wanted to create a shoe that was not only comfortable but also environmentally responsible. After years of research and development, Allbirds launched their first product: the Wool Runners, made from superfine merino wool. This innovative material provided unparalleled comfort, breathability, and temperature regulation, setting the stage for the brand’s rapid success.

Sustainability at the Core

At the heart of Allbirds’ mission is a commitment to sustainability. The company uses materials like merino wool, eucalyptus fiber, and sugarcane-based foam to minimize its environmental footprint. In fact, Allbirds has pioneered the use of SweetFoam™, a sustainable foam made from renewable sugarcane, in their shoe soles. They are also transparent about their carbon emissions, labeling every product with its carbon footprint and striving to offset it through various initiatives.

Expanding Beyond Footwear

Since its inception, Allbirds has expanded its product line to include not just shoes but also apparel and accessories. Each product is designed with the same principles of comfort, simplicity, and sustainability. From the Tree RunnersTrino™

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