In the mid-1980s, hip-hop was rapidly gaining momentum, and Run DMC was at the forefront of this cultural revolution. Known for their hit song "My Adidas," the group famously wore Adidas shell-toe sneakers without laces, a style that became their signature look. This mutual admiration led to an unprecedented collaboration between the legendary group and the sportswear giant, resulting in the creation of the Adidas Run DMC Collection.

What started as a simple endorsement soon evolved into something much bigger. In 1986, Adidas decided to officially partner with Run DMC, making them the first non-athletes to receive a sneaker endorsement deal. This partnership was groundbreaking, as it highlighted the intersection of music, fashion, and sports.

Defining the Collection

The Adidas Run DMC Collection

Beyond sneakers, the collection expanded to include apparel such as tracksuits, hoodies, and caps, all designed with the unmistakable Adidas and Run DMC branding. Each piece in the collection pays homage to the group's influence on hip-hop culture while maintaining Adidas' commitment to quality and performance.